We prepare a flyer that displays a color photo and provides details about your house. There is a phone number so buyers can contact your agent to get additional information. The brochures should be displayed in a prominent location in your home. The flyers should be in a flyer box attached to the "for sale" sign.

The flyer box is convenient for those buyers who drive by and just happen to see the "for sale" sign in front of your house. It provides enough information so they can determine if they want to follow up with a phone call or inform their own agent they are interested in your house.  The brochure stand is placed in the house and has has more pictures and more detail.

Property Web Page

The property web page is the core of our marketing.   The web if properly used can be an invaluable tool for marketing your property.  More information can be made available to potential buyers such as more photos, more detailed information, forms, maps, disclosures and reports.  Virtual home tours make the property available for a Virtual Open House 24/7/365!!

Here are some statistics that you should be aware of if you’re thinking about selling your home.  According to a survey conducted by the National Association of Realtors (NAR) in 2003:

• The most widely cited real estate website used by homebuyers was REALTOR.com.
• The next most cited web site used by homebuyers was the Multiple Listing Service (MLS).
• 78% of homebuyers who searched on the Internet purchased their homes through real estate professionals.
• Nearly 70% of all Internet-using home buyers visited a home with a real estate agent as a result of their use of a real estate website.

And, in 2003, for the first time ever, Internet advertising surpassed newspaper advertising in real estate marketing.  This means that on average, it’s more likely that your buyer will find your home by surfing the web than by using any other advertising medium.

The Multiple Listing Service

Important information about your property is listed here, from general data such as square footage and number of rooms, to such details as whether you have central air conditioning or hard wood flooring. There should also be a photos, and a short verbal description of what makes your house "special."

Agents search the database for homes that fit the price range and needs of their clients. They pay special attention to homes that have been recently placed on the market, which is one reason you get a lot of attention when your house is first listed. Many agents will want to preview the home before they show it to their clients.

The main point about having your house listed in the MLS is that you expand your sales force by the number of local MLS members. Instead of having just one agent working for you, now you may have hundreds or more, depending on the size of your community.

The listing agent’s main job to make sure that the other MLS members know about your house. This is accomplished through listing your house in the Multiple Listing Service, broker previews and advertising targeted toward other agents, as well as internet homebuyers.

Showing the House to Potential Home Buyers

Your house should always be available for show, even though it may occasionally be inconvenient for you. Let your listing agent put a lock box in a convenient place, to make it easy for other agents to show your home to homebuyers. Otherwise, agents will have to schedule appointments, which is an inconvenience. Most will just skip your home to show the house of someone else who is more cooperative.

Most agents will call and give you at least a couple of hours notice before showing your property. If you refuse to let them show it at that time, they will probably just skip your house. Even if they come back another time, it will probably be with different buyers and you may have just lost a chance to sell your home.

Open Houses

An open house when your property is first placed on the market can be very important, but not for the reasons most homeowners think. Just like with advertising, most visitors to open houses rarely buy the house they come to look at. They may not even know the price of your home when they stop by to visit – they probably just followed an "Open House" sign to your door.

An open house performs a similar function to the neighborhood announcements – it lets all of your neighbors know that your house is for sale, and it practically invites them to come "take a look." Being generally nosy, a lot of your neighbors will take advantage of the invitation.

And they may tell their friends about your house, creating more "word of mouth" advertising.

Of course, there are other reasons for holding open houses, too. Listing agents who "farm" a particular neighborhood use them as an opportunity to meet with other local homeowners who will someday be selling their home. Your agent may hope to list their homes in the future.

Open houses held after your home has been on the market awhile do not usually serve a useful purpose in selling your home. Most of the neighbors already know your house is for sale and open house visitors rarely buy the homes they visit.